A Girl’s Best Friend (Mar-Apr 2008)

Ivanka Trump, the gorgeous daughter of one of the world’s most famous businessmen, is certainly no slouch herself—she attended Wharton business school, is the VP of Real Estate Development for Trump and a boardroom adviser on The Apprentice. But now she has a successful solo venture— a fine jewelry boutique on Madison Avenue, featuring a collection that she personally designed.

“I love jewelry and often dreamed about things I couldn’t find anywhere,” Trump says. “This gave me the opportunity to create the pieces I’ve always looked for.” The collection, designed for women with “a strong sense of themselves,” is luxurious and unique, featuring youthful and unusual details such as tassels. They encapsulate the notion of ‘heirloom chic,’ with the use of diamonds, pearls and black onyx. “From the diamond ball choker to the black art deco earrings, there is a piece and price point for all women who love jewelry.” Trump says her own favorite piece of jewelry is a strand of pearls given to her by her father when she was eight years old. Trump promises this venture isn’t just a vanity project. “This is for the women of New York, and their long love affair with jewelry.”

IVANKA TRUMP COLLECTION 683A MADISON AVE.; HOURS: 10:30AM- 6PM, M-F; 10:30-5:30 SATURDAY. CLOSED SUNDAY.